The following Interview was conducted at Hyper Japan Festival 2019 at the Kensington Olympia Exhibition Centre in London, England.
Acting as a representative of Selective Hearing, I would like to thank Miura Ayme and his translator for giving us their time and answering our questions. I would also like to extend my thanks to the Hyper Japan Team for for making the event itself happen, and I would finally like to extend my thanks towards both Mischa and one of Hyper Japan's own translators for making the opportunity to interview Miura Ayme a reality, and for helping to translate the more difficult questions and answers. Without any of these people this interview would not have happened, so thank you.
*This interview has been cross-posted from Selective Hearing, of which you can find HERE. Though the differences are not that great, I feel as if this interview is a little more raw in its edited form as opposed to Selective Hearing's more precise, tidier version. I have also included some questions / answers that were cut from the SH version.
With its 10th Anniversary weekend underway from July 12th until July 14th 2019, Hyper Japan Festival 2019 opened its doors to fans of Japanese anime, manga, food, film, music, travel and fashion in Kensington, London. With two floors to fill at the Kensington Olympia Exhibition Centre, Hyper Japan currently stands as the UK's biggest Japanese Culture convention.
What makes the event itself unique is not its copious amounts of anime, manga, plushies, food and cosplayers, however, but its use of the Hyper Live Stage. Set at one end of the Exhibition Centre, the stage acts as a platform for various performances, cosplay parades and talks throughout the weekend. Yet through the course of Hyper japan's decade-long run, the stage has since become a symbol of opportunity for Japanese artists, groups and performers who aim to make their stage debut in the UK regardless of how big or small they might be.
This year for their 10th Anniversary, Hyper Japan welcomed Visual Kei soloist Miura Ayme back to a bigger stage, two years after his first appearance at the event. Though the singer initially started out on the Hyper Live Street Stage - set on a square patch of cloth on the floor within the Exhibition Centre - 2019 marked a triumphant return for the singer as he stepped out onto the stage to a crowd of excited fans and listeners.
With activities for his solo project beginning on March 21st 2018, Miura Ayme - more commonly known as Ayme (pronunciation: I'm) - is a Visual Kei artist and cosplayer with a penchant for military style jackets. With a music style that leans more towards the rock and synth infused sound, Ayme has been steadily releasing original songs since his re-debut as a solo performer, starting with the track Kamisama Nante. Prior to his solo project, Ayme stood as the vocalist for Visual Kei band, Ecthelion under the stage name Miu. After leaving the group in order to walk down his own path, Ayme continued to perform and make a name for himself within the Western fan community, and made appearances at conventions such as JAPANicon in Poland (2017), JAPAN EXPO in France (2018), and Ani-mode in Taiwan (2019), as well as his first appearance at Hyper Japan Festival in 2017.
Now cutting a sharp figure on the coveted Hyper Live Stage this July, it became clear that Ayme had made it his mission to impress all who watched. Charismatic and stylish, Ayme enraptured his audience with powerful stances, a flare in his step and a moving voice that filled the Exhibition Centre during his Saturday and Sunday performance slots. Undeniably talented, watching Ayme take over the stage and make it his own was an experience in and of itself, and with every smile and each excited step, it became clear that being a performer was Miura's calling, and the happiness he delivered to his listeners only made this realisation a cold-hard fact.
With his final performance on the Sunday, Ayme held one last meet and greet with his fans before joining Selective Hearing for a one-on-one interview to discuss performing at Hyper Japan, music, style and a promise made back in July 2017.
