Bring on The Brand New Era! It's Time for A New Generation to Begin in Morning Musume 17's 'BRAND NEW MORNING'! [MV Review]

With a new generation in tow and a startling new sound, Morning Musume '17 are looking pretty damn impressive in their latest release. In both sound and look, BRAND NEW MORNING might just be able to stand the test of time. Aggressive, assertive, and downright powerful, this is one debut that has left people impressed since its preview days.

It's the dawn of a brand new era, so let's get excited!

Standing as the 63rd single from Morning Musume overall, as well as the first for former Kenshuusei members, Kaga Kaede and Yokoyama Reina, BRAND NEW MORNING is one heck of a surprise attack from Hello! Project's flagship group. With its confident sound and mesmirising MV, it feels similar a phoenix reborn in the flames after so many other releases that lacked oomph and drive. It's a welcome change, something many of us have been waiting for, and I'm happy to say that it seems this one is a majority favourite! Woohoo!

I mean, who wouldn't like it? It's fun, kick-ass, entertaining, easy to sing along with, and it makes you want to dance! It feels like one of those rare, flawless debut releases for H!P's latest power duo. In general, it just feels like a memorable debut, period. The only thing that would probably stop most people from loving this is, of course, the fact that Masaki's kind of void, here.

Thing is, you can't help that - she was on hiatus before production even began, and it would be highly unfair and downright cruel to expect her to come back just to do work, for our gratification. I am just thankful that she's feeling better and has the strength to work again.

Despite the lack of Masaki, however, I still believe this is a solid release. Morning Musume look and sound better than ever, and throughout, they are fierce and present. What more could you want? It is truly the dawn of a brand new era, and I can't wait for the 13th gen to show just what they are made of beyond their debut. But for now, let's take a look into the promising new stars of Morning Musume '17, and look at what they can bring to the group as they are now.

Let's dive in, and see what this new generation is all about!

3・2・1・GO!

Get Ready, A Brand New Morning Begins! Bring on Morning Musume '17's [BRAND NEW MORNING / Jealousy Jealousy]! (Single Review)

With two new faces and a brand new era ready to begin, Morning Musume '17 are ready to show off their group power in their latest release, BRAND NEW MORNING / Jealousy Jealousy, a double A-side release complete with coupling tracks! The first of its kind in a long-while, the groups 63rd single release seems to promise something more than what previous singles have offered. Whether or not it lives up to its promise, is another thing entirely.

Is this era going to be a flop just like the last one, or will we see power return to Morning Musume as they currently stand? Let's listen, and find out.

*Many thanks to the Anonymous user who requested my thoughts on this single. You requested the Tsubaki debut, and now the 13th gen debut! Hopefully, you enjoy, and everyone else who happens to come upon this piece, too! :D

I was excited for this debut. Since the horrible introduction of 12th generation (in sound; visually, it was great), I was... apprehensive, but filled with anticipation, because whilst I do like 12ki and find that they are growing nicely into the group as of late, I can't deny that 13th gen are a far better fit for the group. Both Kaede and Reina, as they are now, seem pretty confident in how they present themselves towards the camera, and both look great with the current lineup! Reina has a very cheeky, cute look that fits well with members like Masaki, Duu, Maria, Akane and Harunan, whilst Kaede's cool, mature vibe fits well with Eriman, Ayumi and Ogata. They are a balanced generation in how they look and feel, but they both seem really determined to impress, as well.

I feel like, as a generation, these two could go pretty far, and prove to be a little bit of competition for the existing senior members. At least, they could, if only management let them. We shall see...

Hopefully their future releases will prove as promising as this one, but for now, it is BRAND NEW MORNING / Jealousy Jealousy that we will focus on. The future will come along soon enough, but until that time comes, let's enjoy the dawn of a new era, and enjoy all that the 13th generation and a twelve thirteen member Morning Musume brings us...
Are you ready to press PLAY and begin a new chapter? ▷